Christianna Gunn
Senior Content Designer
Charmin
Toilet paper is a super resource heavy product. We wanted to bring a sense of eco-friendly mindfulness to the company by introducing a new line of recycled Charmin toilet paper that was still just as soft, but made entirely of post-consumer product.
Project Type: Mock
Team: Christianna Gunn (CW), Cassandra Ricci (AD)
Mailer
We created print ads that would be printed on clear (biodegradable) shrink wrap. Inside, would be a sample of our new product.
Lastly, to encourage Charmin users to make the most of their waste, we've started a Pinterest board full of ideas on how to repurpose leftover toilet paper rolls and turn them into something fun and cute.
